Three people, fourteen shipped systems, and a client list that runs from a 219-home builder community to a brokerage site converting at over 8%. We build for businesses across Wake County and the counties around it — Franklin, Johnston and Nash — and the wider Triangle.
GBT Labs is a software and AI company based in Zebulon, North Carolina, serving businesses throughout Wake County, the surrounding counties of Franklin, Johnston and Nash, and the greater Raleigh and Triangle area. We build custom software, websites and AI systems that do real work inside a business rather than sit beside it. Our work is built around a single question: does this make our clients meaningfully more profitable?
Our three guiding pillars are Velocity, Integrity, and Growth.
Beyond our own products, GBT Labs is a custom AI development partner. We help businesses build custom AI tools, AI agents, and workflow automation grounded in their own data — from initial idea and scoping to a shipped, revenue-generating product.
Powered by a proprietary enterprise-grade rendering engine, DreamStage transforms empty spaces into photorealistic, fully furnished environments in seconds. Features include photorealistic rendering, instant staging, custom furniture libraries, and API integration. It increases property value perception, reduces time-on-market, and eliminates physical staging costs.
A political campaign operating system and AI strategist that replaces traditional consultants. It delivers real-time opposition research, donor intelligence, predictive polling, and field operations management driven by predictive modeling, sentiment analysis, and voter micro-targeting.
An AI growth engine built for local businesses and the agencies that serve them. WakeUp.marketing researches a business's real online presence — its website, its listings, its reviews and its competitors — and turns what it finds into briefings, 90-day growth plans, competitor teardowns and ready-to-use ad, email and review copy.
GBT Labs was founded in 2026 — not by accident, but by design — at a defining inflection point where the digital and physical worlds collided with intelligence. We saw a landscape cluttered with toys and novelties, and we decided to build engines: enterprise-grade tools that integrate seamlessly into professional workflows and drive measurable revenue.
Visionary leader driving strategy, identifying market inefficiencies, and architecting AI solutions that redefine industry standards.
The engineering mastermind behind our proprietary rendering and AI engines, specializing in distributed systems and machine learning.
The operational backbone of GBT Labs, bridging engineering and market deployment to keep the engine running at peak efficiency.
Email: george.roa@gbtlabs.co
Phone: 919-904-6595
Headquarters: 744 Rose Mallow Drive, Zebulon, NC 27597, USA